SG The Label, created by Shani Grimmond, specialises in apparel and timepieces.

Created with minimalism in mind, SG The Label was re-branded from the ground up to showcase merchandise in collaboration with Michael Finch. This project included a custom e-commerce website, logo redesign, apparel designs and print collateral.

Shani also required new branding materials for her YouTube channel including end cards and YouTube profile banner to showcase her content to her 1.2M subscribers.